Bridal salon takes 75% off inventory

September 7, 2012 1:04:17 PM PDT
A $750 gown from Enzoani's "Love" collection for $174. A $345 tiara for $87. And a Watters and Watters raw silk cocktail dress that was $315 for $79.

Plus, more than three dozen wedding gowns. All are being sold at 75% off as Lily Bridal in Sewell, New Jersey, gets ready to close its doors after 25 years.

Rita Adanuncio, longtime owner of Lily's Bridal, will turn 80 this year and has decided to retire.

The shop's no longer taking orders, but all remaining inventory is on sale. That includes accessories, bridesmaids dresses, and gowns for Mother of the Bride.

Shop Manager Julie Steffen, Adanuncio's daughter, says, "We have sizes right now that range from size eight to size 16. We've sold quite a bit of inventory already but we have a lot of inventory left."

She adds that with prices this low, brides can afford to have dresses altered to fit.

"You can go up one to two sizes and still have it taken in," she explains.

That's worth considering, when you find out that bridal salons usually risk legal action from designers for discounting gowns like a $2035 wedding dress from Enzoani, that Lily's has for $509, or a $1649 gown from Maggie Sottero that Lily's is selling for $413.

The sale at Lily's is expected to last about two weeks.

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