Jacob Snow tells a local newspaper that the logo is too detailed to reprint clearly on small items such as business cards. He also says he doesn't like the image's saguaro cactus, which is not native to the Mojave desert.
The circular logo was adopted in 1993 and features a mountain range, a lake, buildings and a golf course through the middle. City spokesman Bud Cranor says the more than 14 different colors on the image make it difficult to replicate.
Snow announced in August that he wanted to change the logo but says he wants to phase it out over time to keep costs down.
