One store just opened at the Westfield Center in San Francisco. Three other 49ers retail stores are now open in San Jose, Santa Clara, and Palo Alto.
Fans say it's about time they can step into a store filled with their team colors
"It's red and gold everywhere which is pretty awesome," one fan said.
Longtime fan Robyn Carranza adds, "It's nice to be able to find Niner stuff you can find Raiders stuff really easy around here and I don't understand I mean, sorry Raiders fans."
"I can grab a Gore jersey right here, so I'm excited, go Niners," said another fan.
Life-like 49ers mannequins greet you right at the door. Shoppers will find everything from Colin Kaepernick face masks to jerseys, jackets, and hats.
There's also a big screen showing classic 49ers moments, a great way to get pumped up for the game.