Dadbag lets you rock a utilitarian yet dad bod-esque beer gut

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Watch the report from Action News at 4:30 p.m. on Sept. 20, 2017. (KTRK)

This isn't your dad's fanny pack, but it might be his stomach.

Dadbag celebrates everything dad bod in a trendy, unironic fanny pack screen printed with -- you guessed it -- a pudgy, hairy midsection.

Stuff your Dadbag with everyday essentials like your phone, wallet or a big can of beer and parade as a walking celebration of middle-age masculinity and body positivity.

Dadbag isn't available for purchase yet, but creator Albert Pukies is looking for partners to take the product into production.

PHOTOS: Meet Dadbag

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