Company crowdfunds toy designed for transgender kids

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Company crowdfunds toy designed for transgender kids: Alicia Vitarelli reports during Action News at 4:30 p.m. on June 28, 2017. (WPVI)

A company in Canada has started a Kickstarter campaign to create the first toy especially designed for transgender kids.

Sam is a series of stacking dolls, like Russian nesting dolls.

Each layer of the toy represents the different stages he goes through, as he begins to question his identity - being born as a girl and transitioning to a boy.

It comes with an e-book to help teachers and parents talk about gender diversity with their children and students.

Sam's story is going viral on Facebook with more than a million views.

Organizers have raised $12,000 of the $135,000 dollars that they need to go to production.

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