While many consider texting during a movie to be inappropriate, one theater chain is mulling text-friendly theaters.
AMC theaters admits that it believes millennials are pretty much obsessed with and addicted to their phones.
So instead of telling them to turn their phones off, the chain is considering a texting friendly auditorium.
The CEO, Adam Aron, says it's only an idea right now.
He assured everyone on Twitter that: "IF ever, we ONLY would pursue in a way we'd be TOTALLY confident ALL our guests will fully enjoy movie going experience."