New Target store opening in Center City

CENTER CITY (WPVI) -- A new Target store is opening Wednesday in Center City and Action News got a sneak peek.

It's located at 11th and Chestnut streets.

It's a compact store, but still offers fresh groceries, men's and women's apparel, baby and kids products, tech accessories and more.

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A new Target store is opening in Center City and Action News got a sneak peek.

The merchandise is catered to the surrounding area.

"We've done the research with our other stores in the Philadelphia area, and we're also looking at the people in the community. We have a hospital across the street, we have 120 apartments above," store team leader Arielle Schwarz said.

The sporting goods section will feature Eagles and Phillies merchandise.