ATLANTIC CITY, N.J. (WPVI) --It is still hot at the Jersey Shore, especially on the boardwalk.
But the farther you get from the Democratic National Convention, the cooler it gets - and we aren't just talking temperatures.
"Normally we would go into the city for something, but forget it," said David Sprows of Narberth, Pa. "It's too crowded and too crazy."
The end of July is normally when the heat starts to sizzle and beaches start to fill up.
"It was so hot," said Jill Lamey of West Reading, Pa. "It was, like, heat factor 106 so why not be at the beach?"
"Even though we have water parks in the Poconos, you can't beat the beach," said Barbara Mayes of East Stroudsburg, Pa.
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The Cape May County Department of Tourism is calling 2016 a perfect summer storm to drive people to the shore: July vacations, the extreme heat and a heated political convention.
The tourism agency made its annual marketing effort to convince people the Jersey Shore is the great escape, especially when it's hot.
"With the heat wave in last two weeks, people are taking long weekends," said Frank Alfano of Margate, N.J. "You can see them calling their bosses trying to get off and not go back to the city."
And while most people at the shore planned their vacations and booked rentals months ago, hotels around Atlantic City still have plenty of room for last-minute getaways.
That said, businesses on the boardwalk say the extreme heat may draw beachgoers but not necessarily customers.
Tourism officials say the uptick many businesses are seeing is mostly due to the heat.
But they have been efforting a digital and social media campaign to encourage Democratic delegates to think about extending their stay in the region after the DNC and visit the Jersey Shore.
So there may very well be an even bigger crowd here this weekend.