Plus size model Ashley Graham debuted the new Barbie doll make in her likeness - and made by her rules.
She posted a picture on Instagram saying: "Thighs touching, round hips, arms and tummy!! Thank you Mattel for immortalizing me into plastic!"
Graham insisted that her doll not have what's known as "thigh gap" like the original doll, whose measurements are hardly average and said in order for her doll to be authentic, the thighs had to touch.
The model has long been pushing her mantra, beauty beyond size, and she's broken many barriers.
She calls this a win for girls growing up in what can be a society with unrealistic standards.