New Dove body wash bottles evoke women's body shapes, spark backlash

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New Dove body wash bottles evoke women's body shapes, spark backlash. Alicia Vitarelli reports during Action News at 4:30 p.m. on May 9, 2017. (WPVI)

Dove is taking some heat on social media over its latest "Real Beauty" soap campaign.

The new packaging for their body wash comes in six bottles with different shapes which mean to evoke women's various body types, such as slender, hourglass and apple.

The company says the idea is to make every woman feel like their own "limited edition."

But many Twitter users aren't happy, with some people criticizing the company and others joking about how ridiculous the bottles look.

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