Volvo creates reflective paint for cyclists

Automaker Volvo is turning in a slightly different direction for its next project: cycling safety.

Last week, the automaker and its partners unveiled a reflective spray called LifePaint.

Cyclists can spray it on their clothes and bicycles to boost safety at night.

The spray is reflective for up to 10 days.

It is invisible in daylight but becomes bright white at night when a car shines its lights on a treated surface.

LifePaint is in trials at six cycle shops in London and Kent.

If it proves popular with cyclists, the project will expand domestically and beyond the U.K.