London IKEA offers breakfast in bed

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Customers in London can now get free breakfast in bed.

Customers in London can now get free breakfast in bed.

The store is offering a menu of smoked salmon, toast and tea.

They also have a variety of traditional Swedish foods.

In addition to waiters, experts will serve up tips on a better night's sleep.

The marketing stunt aims to expose more people to IKEA's beds, comforters and other bedroom products.

Customers have to reserve a spot at the cafe in advance.

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