What's the Deal: Last minute holiday gifts

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Many stores are running last minute sales now, but there is a trend that may make your gift giving easier. (WPVI)

It's less than a week until the first night of Hanukkah and Christmas. Are you still thinking about buying that perfect gift?

Many stores are running sales now, but there is a trend that may make your gift giving easier.

Stores are counting on those last minute shoppers.

You can even see it in many television commercials.

National chains from Macy's to Nordstrom and Walmart have sections online devoted to last minute gifts.

But many millennials are taking a different approach.

"Millennials want a story to tell. They want that much more than they want a product or a service," said Mike Maughan from Qualtrics.

According to research from Qualtricks, an insights and customer experience company, a quarter of spending by millennials this holiday season will be on experiences.

"So you'll see more trips. You'll see more big dinners. You'll see more events that people are going to go to. And that people will also give as part of that experience because they can tell that story on social media. And they can learn about those products and also experience those with other people and that's where this trend toward experiences as gifts will become even bigger this year and will continue I think as a trend far into the future," said Maughan.

If you need something now, get tickets to a future concert or movie online, or get a restaurant gift card.

In many cases, you can print or email confirmation of your purchase - even on Christmas Day!
Related Topics:
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