Rittenhouse's Sophy Curson is a fashion institution that's evolving with the times

Sophy Curson opened in Rittenhouse Square 90 years ago, just before the 1929 Stock Market collapse.

The boutique has survived the Great Depression, a recession and two World Wars and it's now going up against COVID-19.

The store's tagline is dressing the world's most fashionable women but in a pandemic, even the most fashionable women are dressing differently so you'll see lots of chic face masks along with colorful tops and big bling-y jewelry for that waist-up zoom cocktail parties.

The shop always had a one-on-one doorbell entry system and now clothing is being quarantined for 24 hours between customer try-ons.

Sophy Curson | Facebook | Instagram
122 S 19th St, Philadelphia, PA 19103
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