And it worked.
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Aaron Epstein paid $10,000 for the ads to run in the Wall Street Journal, accusing AT&T of short-changing residents who need fast internet service.
A day later, servicemen showed up at Epstein's Los Angeles home.
"At noontime I'm eating my lunch, the front doorbell rings," Epstein said. "There's two men in AT&T uniforms wearing boots that you climb poles in. Saying we're here to install the fiber optics line behind your house."
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"I thought well, bingo."
To his delight, less than a week later, Epstein's home now has AT&T fiber service with blazing-fast internet speeds.
AT&T said in a statement: "Earlier this week, we completed our planned expansion of AT&T Fiber in this customer's neighborhood, and we were pleased to provide him the upgrade he wanted."