If you drive along Black Horse Pike near West End Avenue in Atlantic City, you've likely seen it.
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A massive billboard reads "Wish My Dad Happy Birthday" and urges people to give him a call.
"Dad" is Chris Ferry from Linwood, and his two sons Christopher Jr. and Michael are responsible for the massive display.
A passerby said he thinks it's a great idea.
Action News spoke with Ferry, and he says he's been getting a call or text almost every minute.
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He's doing his best to respond to every message.
Ferry turns 62 next week on March 16th.
Happy Birthday!
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