A conservative group is taking aim at Burger King over a curse word in one of their commercials.
"One Million Moms" objects to the use of what it calls the "d-word" in an ad for the fast-food giant.
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The ad shows people tasting a sandwich made using the "impossible burger", a popular plant-based meat substitute.
A man tries the sandwich and says "damn, that's good".
The advertisement has been online since August, when Burger King began selling the "impossible whopper" nationwide.
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One Million Moms posted their press release condemning the commercial Friday, calling it "offensive".
The controversy comes a month after the same group campaigned for the Hallmark Channel to pull an ad for a wedding planning company that featured a same-sex couple.