CRANFORD, New Jersey (WPVI) -- A hate letter is having the opposite effect of its likely intention.
It is inspiring a North Jersey community to come together to support the LGBTQ+ community.
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The owner of a baking supply shop called Sweet 'n Fancy Emporium in Cranford, Union County, received a hate letter for displaying a pride flag in the store's front window.
The anonymous, typed letter calls for a boycott of her shop and arrived about two weeks ago.
The letter touches on political topics, and the writer threatens to disparage the business on social media.
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In response, the owner posted the letter on social media, leading to an outpouring of support from the community within days.
The shop is hosting a bake sale Sunday to benefit The Trevor Project, a non-profit organization offering suicide prevention services for the LGBTQ+ community.