The pop-up Delishop, located at 5th and South streets, will have its grand opening Friday.
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Dietz & Watson has created a collection of deli-inspired fashion and gear, marking the brand's first foray into fashion.
"From a 'Hot Dog Life' t-shirt and vintage lunch boxes to custom hot dog bathing suits and Dietz Nuts boxers - most of the items will be available in the store and online," the company said.
Dietz & Watson said this is the first step in the company's efforts of becoming a lifestyle brand.
The store will also be hosting various events throughout its three-month run, including family nights on select Tuesdays, hoagie samples from Philly delis on select Wednesdays, and brewery pairings on select Thursdays.
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The grand opening celebration will continue through the weekend when Gritty makes an appearance Saturday, giving away his custom "Gritty Sauce," which we are told is Dietz & Watson Sriracha Aioli.
For those hoping to grab something to eat while you're at the shop, there will be some food to buy to go along with the clothing.
Dietz & Watson tells Action News the edible offerings include edged imported cheeses, bacon and scrapple, select packs of franks and sausages, Dietz Nuts, Landjaegers, and a very small supply of prepacked, pre-sliced meats and cheeses.
Dietz & Watson said the store interior features several Instagram-worthy photo ops and custom interactive experiences including a bodega, an urban backyard and art installations.
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This story has been corrected to show the location of the store to be 5th and South streets.