NEW YORK (WPVI) -- Amazon is raising the price of its Prime membership monthly plan by nearly 20 percent. The fee of $99 for an annual membership will not change, the company said Friday.
The online retailer had added the monthly payment option about two years ago as a way to hook shoppers - especially during the holiday season - who wanted faster free shipping, but didn't want to commit to an annual fee. The Seattle-based company does not disclose how many Prime members it has.
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Besides free two-day shipping, Prime members get other perks, such as access to Amazon's video and music streaming services.
Starting Friday, new monthly members will pay $12.99 a month, up from $10.99. Qualifying college students will pay $6.49 a month, up from $5.49. Amazon.com Inc. said existing monthly members will start paying the higher fees next month.
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FILE - This file photo shows the logo for Amazon during a news conference, in New York. (AP Photo/Mark Lennihan, File)