Ed Sheeran pop-up shop opens Friday in Philadelphia

Ed Sheeran pop-up store opening in Philly: as seen on Action News Mornings, July 12, 2019.

PHILADELPHIA (WPVI) -- Attention Sheerios! A pop-up shop is opening up in Philadelphia in celebration of pop star Ed Sheeran.

The singer's label is opening 10 of the stores nationwide to promote his new album, "No. 6 Collaborations Project."

Ed Sheeran's time in Philly included $143 cheesesteaks

When Ed Sheeran arrived in Philadelphia last week for his back-to-back sold-out shows at the Wells Fargo Center, reservations were already made for his first meal while in town.

You can stop by 699 North Broad Street between 3:06 p.m. and 9:06 p.m. Friday to find exclusive merchandise related to the new album, which drops today.

The new album featuring collaborations with Meek Mill, Justin Bieber, Chance the Rapper, Khalid, Travis Scott, Eminem and more is now available.

Joel Embiid rocks out at Ed Sheeran concert

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Ed Sheeran pop-up shop opens Friday in Philly