Louie the golden retriever is really enjoying a face massage from his dog mom, Kristina Teitelbaum.
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Just watch his face gently contort into multiple expressions.
According to his Facebook page, "Louie is a 5-year old golden retriever; a California soul, with a heart of gold" who is "passionate about putting smiles on people's faces."
The page goes on to say: "Louie is notoriously the friendliest guy on the block and often referred to as the Mayor of Marina Del Rey."