HERSHEY, Pa. -- Hershey's Chocolate World is gearing up for its 100 millionth visitor.
The free attraction in eastern Pennsylvania offers a behind-the-scenes look at the history of the iconic chocolate company and now the media group LNP reports officials are planning to commemorate the milestone visit.
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Chocolate World's website says more than 99.92 million people have visited.
When the 100 millionth visitor is identified, that person will receive a year's supply of Hershey's candy and free admittance to Chocolate World attractions for a year.
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Also, anybody who posts a social media picture hash-tagged #100MillionMemories gets a free chocolate bar during a future visit.
Chocolate World opened June 30, 1973, and replaced old tours of the Hershey factory. The 12-minute ride has been expanded with other attractions since.
AP
Hershey's Chocolate World (Photo by Larry French/Invision for Hershey/AP Images)