His name is Seth and he's drawing in the crowds with his stand in Brigham City.
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Seth is also turning some heads with his "Ice Cold Beer" sign.
Of course, as KSTU-TV reports, he's not actually selling beer.
"And I thought of the hilarious joke - ice cold beer. Some people think it's funny because it's root beer," Seth said.
It certainly is getting a lot of attention.
"We received three calls in two days," Lt. Tony Ferderber of the Brigham City Police Department said.
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However, Seth says, "The people who called the cops don't have a sense of humor."
Taking a closer look, you'll see his sign isn't deceiving; it does say "Root" and "I.B.C." - just in very small font.
"They did not read the fine print," Seth said.
Police were able to find the humor in it.
"We laughed. We laughed about it; it was great," Lt. Ferderber said.
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It's hard work to be in the root beer game, but at the end of the day, the 11-year-old is getting eyes on his product.
One of his customers, Representative Lee Perry, stopped by Seth's stand to share a message from a well-known colleague.
"I represent this area, and Senator Mitt Romney sent a message to me, and he wants to send you a letter," Perry said.
On Twitter, Romney wrote, "A lesson in reading the fine print! The future is bright for this young Utah entrepreneur."