There's a spice company trending on social media.
If you look closely at the labels on the spice offerings from Oasis Bakery in Australia you will see long paragraphs.
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And no, they are not the ingredients.
Some are the descriptions of famous novels, others are a stream of consciousness, such as, "I often wonder about the existential nature of sumac -- a spice that's able to transcend all notions of time and space and form. I also wonder about equilibrium."
Some elaborate on the history of the spice -- a little bonus lesson with your Italian herbs.
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People are loving this spicy writer, who even gets a little "Lord of the Rings" when calling Tarragon the King of the Herbs.
It begins, "Tarragon, the dwarfs, the elf and the wizard all set off to middle earth..."