It seems parents can't remember what we all did before we carried around smartphones and tablets.
So, they're paying these parenting coaches up to $250 an hour to help them figure out how to wean kids off their screens.
Their suggestions are, in some cases, super simple.
For example, throw a ball, find a jungle gym, or even jump rope.
Some parents are banding together to make public promises, a pledge, to withhold smartphones from their kids until 8th grade, and some are telling their kids no social media until college.