NORTH PHILADELPHIA (WPVI) -- The Philadelphia School District has launched a new initiative to improve student attendance.
#AttendanceHero was introduced Tuesday morning at John F. Hartranft school in North Philadelphia.
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The initiative includes radio PSAs and robocalls from Mayor Jim Kenney and Philadelphia athletes, encouraging students to go to school and learn.
The first-ever #AttendanceHero award was presented to Zydeek Perez- a fifth grader who has had perfect attendance since first grade.
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