It happened around 3 p.m. on the 2700 block of North Broad Street outside a Boost Mobile store.
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Chopper 6 was overhead as police cordoned off the area.
Police say a man in his 30s or 40s was shot 13 times.
The victim was rushed to Temple University Hospital where he later died.
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One person was taken into custody.
It's still unclear what sparked the shooting.
Anyone with information on this case is asked to call police at 215-686-TIPS.