From models to clothing, anyone or anything larger than a size 12 easily gets labeled plus.
Supermodel Emme told Good Morning America, "We wouldn't introduce a beautiful runway model or size 0-2 fashion model found in a magazine as the 'ultra thin model' so why brand models who are full-figured?"
A new study by the International Journal of Fashion Design found that the average American woman wears between a size 16 and 18.
Yet, only a handful of stores cater to women who wear anything larger than a size 12.
Some women surveyed say they find convenience in having items labeled "plus-size".
But is there a better way of saying it?
Some suggestions included "sizes 14+", "inclusive" and "body positive".