However, that help comes in a million different forms.
For one nurse receiving a Sunshine Award from Independence Blue Cross, that means caring for those often lost or left behind.
Madison Schmus set her path when a Drexel co-op placed her in the emergency room at Penn Presbyterian Medical Center.
"You never know what's going to walk through the door," she notes.
Madison was bedside for it all, learning at hyper-speed.
"The ability to work with such high-level doctors, nurses, E-R techs, CNAs," she explains.
She was drawn to helping heroin addicts, to fix shortcomings she saw in managing withdrawal and wounds.
"Standing there, beside doctors who didn't know how to treat the wounds we saw, with xylazine (and other additives to illegal drugs)," she recalls, adding, "As a nurse, we want to fix things."
"I'm gonna play a role in making sure that when someone comes into the E.R., their care is compassionate, empathetic, and thorough for your needs," she vowed.
So Madison trained in wound care and specializes in community and addiction medicine.
That includes being in housing for the homeless, escorting a patient to a specialist, and even legal advocacy in court.
Madison is sometimes the someone for people who may have no one.
"I'm the substitute, like, wife, mom, dad, sister, brother, cousin, aunt, you know, even if it's something as simple as helping someone pick out an outfit for their job interview," she says, explaining her role.
That takes building trust with people who've had years of bad experiences.
And it means coordinating complex care.
"It's a whole life. It's - where is this person sleeping at night? Did this person eat breakfast this morning? Does this person have the support they need? Because healthcare is so much bigger than a simple treatment," she says.
Paula Sunshine, the late marketing chief at Independence Blue Cross who created Celebrate Caring, saw nurses as heroes, committed to their patients.
"There are amazing things that are happening every day in all the different aspects of nursing, in schools, in nursing homes, in hospitals, in doctors' offices," explains Koleen Cavanaugh, senior vice-president of Independence Blue Cross and current marketing chief.
Madison was shocked to win a Sunshine Award, but hopes the spotlight will bring others into this kind of nursing.
She's also thankful for that first E.R. job!
"I knew it was where I belonged," she says, looking back.
This fall, Madison is also juggling her current role with studies to become a nurse practitioner. So now her patients look after her, to make sure she's taking care of her health.