Whether they feel pain from nursing, after surgery, or more, they can be soothed by "The Healing Bras."
Each box comes with specialized pads that can be heated or cooled for pain reducing effects.
It's being implemented in local areas, such as Voorhees' "Comprehensive Cancer & Hematology Specialists."
"I'm very proud of my son, Troy, and the thing I'm most proud about is that we are really widening the scope of men being aware and involved in a woman's journey," said Co-founder, Debbie Sutton.
For more information, check out the video above.
Also, check out their website.