Business owners say the global tournament presents a rare opportunity to welcome fans from around the world.
"To be hosting the games here and inviting people from all over the world, it's a once-in-a-lifetime opportunity. We're so pumped to be in the thick of things," said Doug Hager, owner of Brauhaus Schmitz.
The South Street bierhall is transforming into one of the city's World Cup hubs, offering indoor watch parties and five outdoor block parties.
The venue plans to serve German beer, special soccer pretzel bun burgers, and limited-edition soccer-themed half liters from its 34 beers on draft.
A special city permit allows approved restaurants and bars to remain open until 4 a.m. from Thursday through July 20.
The Pennsylvania Liquor Control Board received nearly 70 applications, with six canceled and the remainder still under review.
Mamajuana Café in Fishtown is among the businesses seeking approval.
General manager David Alvarez said the process required training for management and owners.
"We had to go through a training management-wise and owners," he said.
The training emphasized safety and awareness.
"Mainly making us understand that, you know, crowd control is very important, understanding the reading people," Alvarez said.
He added that staff will be prepared to intervene when necessary.
"If a person maybe has had too many drinks. Maybe it's time to, you know, guide them out the door in a right, polite way," he said.
Alvarez said Mamajuana Café plans to stay open late only on select game days, but believes the extended hours will be worthwhile as the city embraces the international event.