Sunrise Social is serving a special dish to honor Reuben "Big Rube" Harley. The Sunrise Surf 'n Turf will be on the menu through February with portions of the proceeds going to help Rube through a serious health crisis.
Big Rube was diagnosed with heart failure, kidney failure and prostate cancer after a 6-week stay in the hospital. He is currently going through dialysis for his kidneys and radiation to treat the cancer. He spends 5 days a week at the hospital.
Big Rube was an influencer long before influencers became a career. He was the marketing mastermind that made Mitchell & Ness a hip hop essential. He's been a columnist for the Daily News, a fashion designer and a photographer.
His latest act has been as Chef Big Rube where he's become a staple of Philadelphia's culinary scene as a business owner, caterer and creator. That's how he met Aaron Anderson, founder of Sunrise Social. They were business partners running ghost kitchens after the pandemic.
Now they are partnering on a new venture, helping Rube regain his health and getting him back in the kitchen.
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