It's been the town's slogan for 60 years but some say it's time to rethink the rape part.
The word rape in the slogan refers to rapeseed, a bright yellow crop which has a number of varieties, including canola.
It's a key agriculture product of the town of just 3,200.
But, the town is now asking residents to take a survey asking whether the slogan should be changed.
Some other options include: "A Place to Bee" and "Land of Canola and Honey".