He says 'velo' means bike, and 'jawn' is a Philly thing.
The South Jersey native is an avid cyclist himself, as a racer and bike charity co-founder.
His shop offers everything from sales to service for all types of bikes and all experience levels of riders.
Three years ago, he added The Tricycle Cafe to his bike businesses - this one, a cafe right on the Schuylkill River Trail in Conshohocken.
Coffees and pastries are on the menu, plus sandwiches and wraps.
Also on the bike scene, you can find The Tricycle Food Truck at races and festivals - offering similar fare as in the cafe.
Velojawn Bike Shop | Facebook | Instagram
3946 Lancaster Ave, Philadelphia, PA 19104
267-292-5323
open Tuesday through Saturday
The Tricycle Cafe | Facebook | Instagram
1 Station Avenue, Conshohocken, PA 19428
484-533-3145
open Tuesday-Saturday, 8:00am-3:00pm, 4:00pm on Saturday
Soar Foundation Racing | Instagram