The Bensalem-based Italian ice and frozen custard maker is rolling out a new line of frozen lemonade.
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And from now through Sept. 10, Rita's will donate a dollar for every frozen lemonade it sells, up to $10,000, to the Alex's Lemonade Stand Foundation.
The charity, dedicated to curing childhood cancer, is a longtime partner of Rita's.
The new lemonade treats come in four flavors: classic lemon, strawberry, peach and iced tea.
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Rita's says customers will also be encouraged to donate a dollar at their local store, and those who do will get a $1 off coupon for their next visit.
You can also donate through Rita's 2023 campaign page at AlexsLemonade.org.
Rita's says it has donated $5.5 million to the Alex's Lemonade Stand Foundation through its in-store fundraisers since 2006.