An African born designer is making waves in the undergarment world.
Sadia Sisay, 47, is from Sierra Leone and she's redefining a color term "nude" used for bras, slips and underwear.
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With women coming in all shades, Sisay felt that their undergarments should come in all shades of "nude" as well.
So she created a line called BeingU.
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She says she wants her daughter to grow up in a world that celebrates women of all shapes, shades and sizes.
Sisay says she found that a staggering 82% of women surveyed across the USA and UK said they did not find it easy to find lingerie similar to their skin tone, so she decided to do something about it.