Traditional Indian saris get new life as clothing and more at Samsara Sari

Thursday, May 12, 2022
PHILADELPHIA (WPVI) -- The exotic, colorful saris of India are being transformed into new items by Samsara Sari founder-designer Namita Reddy.

The locally-based brand is the brainchild of an architect of Indian heritage who wanted to find a way to keep closets full of saris from ending up in landfills.
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Reddy receives donated saris, then repurposes them using her designs for things like pillows, dresses, scrunchies, and tutu skirts for girls.

She says it's a way for her to "celebrate the beauty of the sari, and the beauty of India because it has a very rich culture and history".

In Sanskrit, the word 'samsara' translates to 'cycle of rebirth' - the perfect description of Reddy's use of the pre-loved saris, so steeped in the traditions of Indian culture.
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