It happened just after 2 p.m. at Broad Street and Cecil B. Moore Avenue.
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Police say that's where a 35-year-old man was shot multiple times.
He was taken to Temple Hospital where he was pronounced dead.
The shooting occurred during a busy time of day. The intersection has a campus bookstore, student housing and various restaurants. The area is also nearby a busy stop on SEPTA's Broad Street Line.
"I don't feel safe here. I'm from Brazil, which is a dangerous country, but I feel safer there than here," said Temple senior Nathalia Reboucas.
According to 6abc's Data Journalism Team, using Philadelphia Police's crime data and Temple's boundaries, there have been a total of 65 aggravated assault firearm and robbery firearm crimes so far this year as of July 13. That's up about an 8% increase from last year.
No arrests have been made in Friday's shooting and there has been no word on what led to the shooting.
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The victim's name has not been released.
Stay with Action News and 6abc.com as this story develops.