It has begun creating shoes in different flesh tones for the first time.
That allows dancers like 17-year-old Alaja Badalich to have pointe shoes that match her skin tone.
She says this saves her the costly and time-consuming process known as "pancaking" her pointe shoes.
That's when a ballerina will use liquid foundation and makeup swabs to paint their shoes to match their skin tone.
When a dancer's pointe shoes match their skin tone, it creates a long line that's aesthetically pleasing.
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