Sam is a series of stacking dolls, like Russian nesting dolls.
Each layer of the toy represents the different stages he goes through, as he begins to question his identity - being born as a girl and transitioning to a boy.
It comes with an e-book to help teachers and parents talk about gender diversity with their children and students.
Sam's story is going viral on Facebook with more than a million views.
Organizers have raised $12,000 of the $135,000 dollars that they need to go to production.
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