Men wear gowns

April 21, 2008 3:50:54 PM PDT
A creative government campaign aims to do the seemingly impossible - get men to the doctors for preventive screenings

The campaign is called 'Real Men Wear Gowns.' It shows men in exam gowns, doing everything from helping their children learn how to ride bicycles, to walking a daughter down the aisle.

Men are more likely to die from heart disease, cancer, and respiratory illnesses.... Many times because they won't go to the doctor for check-ups.