Lawrence Schwartz, Stampede's president and chief executive, says Simpson is the now face of the brand. Simpson said in a statement that as an entrepreneur she's "always looking for ways to diversify my portfolio with good ideas and good people." Stampede Light bills itself as a beer for active people.
Jessica Simpson to market beer
DALLAS (AP) - August 20, 2008 Simpson will appear in ads in stores for the beer and is taking a 15 percent stake in the brewer. The Dallas Morning News says terms were not disclosed.