His understated office barely offers a glimpse into the enormous vision for the $55-million state of the art movie studio complex that he and his partners are building at the old Sears site in the Logan Square Shopping Center.
"In the next year, you'll see major motion pictures being shot on sound stages here," Erb said.
"It's a full facility, sound stages, production offices. It's sort of one stop shopping for filmmaking," Kelly Wolfington of Feverpitch Pictures said.
Recently adopted state tax incentives make Pennsylvania attractive to filmmakers. The studio is expected to generate 500 to 700 jobs.
Today, Feverpitch got a $10-million redevelopment grant from Montgomery County to help support the filmmaking and retail shop complex.
Supporters see that it will be economically and socially transforming for Norristown.
"This is so powerful. It is going to bring so much enthusiasm, energy, and money to Norristown," Sate Senator Connie Williams said.
"Who would have thought 6 months ago, we would have been considering ad campaigns that started Hollywood on the Schuylkill? It's an amazing thing for us.
We're thrilled this is a project that's going to land real jobs and church real money into the economy," William Caldwell of Norristown Borough Council said.
Construction is set to begin any day now. Feverpitch officials say they are poised to start making some big name films in the spring.
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