Senna owned a boardwalk arcade game called Flipper's Fascination in Wildwood in 2003. He advertised to customers that they could redeem winning tickets won at his former location in Seaside Heights.
Senna claimed Walter Florimont, an operator of a competing parlor, had his employees broadcast over a loudspeaker that Senna was dishonest and a crook.
The high court ruled that those statements are considered commercial speech and not entitled to heightened protection.
