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Obama drew his greatest support among blacks, Hispanics and voters of all races under age 40. He won by at least a two-to-one margin among the younger voters - and by even more among blacks and Hispanics.
Liberals and Democrats voted for Obama, as did voters in the middle. About half New Jersey's electorate is moderates and supported Obama, as did voters who said they're independents.
Obama won big among those who said their top concern was the economy and among those who said they wanted a president who could bring about change.
Those who said they wanted a candidate who shared their values or had the right experience favored McCain.
About six in 10 New Jerseyans said the most important issue facing the country was the economy, and those who said the economy was the key issue supported Obama by a wide margin.
The emergence of the economy as the undisputed major issue helped Obama, said Joseph Marbach, a Seton Hall University political scientist.
"The economy dominated," Marbach said. "The war in Iraq has become very secondary or tertiary."
New Jersey residents who said they did not expect any personal hardship due to the economic downturn were split evenly between McCain and Obama. Obama had a slight edge among those who expected some problems in their household and a large lead among those who anticipated severe problems.
Obama's support ran across many demographic groups.
He topped McCain in the state among voters of every education level. He also won among voters whether their household income was $50,000 or less; between $50,000 and $100,000; or over $100,000 - though it was a slight victory among the highest-income group.
McCain did relatively well among white voters and voters 65 and over. Among both groups, he was about even with Obama.
The exit poll of 1,524 New Jersey voters was conducted for the AP by Edison Media Research and Mitofsky International in a random sample of 30 precincts statewide. Results were subject to sampling error of plus or minus 4 percentage points, higher for subgroups.
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Methodology details: http://surveys.ap.org/exitpolls/