eHarmony agrees to provide same-sex matches

November 19, 2008 9:00:39 AM PST
Online dating service eHarmony is adding another personality trait to its 29 dimensions of computability. The California-based company will begin providing same-sex matches under as part of a settlement with New Jersey's Civil Rights Division.

Garden State resident Eric McKinley filed a complaint against the online matchmaker in 2005.

Under terms of the settlement, the company can create a new or differently named Web site for same-sex singles. The company can also post a disclaimer saying its compatibility-based matching system was developed from research of married heterosexual couples.

Neither the company nor its founder, Neil Clark Warren, admit any liability.

In addition, eHarmony will pay the division $50,000 to cover administrative costs. It will pay McKinley $5,000 and give him a free one-year membership to its new service.

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