"The smoke was billowing black. It was overflowing black," neighbor Carol Wiand said.
The smoke was intense.
The Jiminez family ran outside, but the 3-year-old boy was nowhere to be found.
The household consisted of a 56-year-old grandmother, a 23-year-old daughter, the daughter's boyfriend, and two children - a 4-year-old girl and 3-year-old Emanuel.
Juan Jiminez says he wasn't home at the time the fire broke out. and came home to see firefighters surrounding the street and neighbors watching in. horror.
"He said the 4-year-old girl was fine. She came out, but the 3-year-old little boy, they took him from the second floor," neighbor Emily Rodriguez said translating for Juan.
Neighbors say the mother and grandmother were screaming and praying the boy would survive.
Both women suffered burns on their hands and were rushed to local hospitals.
They say the family had a live Christmas tree that caught fire.
Just last week, Action News demonstrated how quickly a tree can become engulfed in flames in just a matter of seconds. CLICK HERE for that story.
Many people who live on the block also have a live tree in their living room.
"It's really shocking because my home is right around the corner and it's just as old and this could happen to any of us," neighbor Rebecca Hunt said.
One firefighter was injured putting the fire out and rescuing the little boy.
Officials say his injuries are non-life threatening.
Officials say the fire does not appear to be suspicious.
The Camden County Fire Marshal's office is still investigating.