Jon Charles Salon in south Minneapolis, Minn., is discounting its services by whatever percent its clients have lost in their 401(k) accounts, up to 50 percent.
Owner Jon Charles says customers just have to ask for the "stimulus" deal.
He says times are challenging for everyone. He says his own sales are up almost 30 percent from last year because of creative promotions, but the tough times force him to work hard for new business.
The 44-year-old says clients don't have to be embarrassed about admitting their losses. He says you can trust hairdressers not to blab because the hairdresser-customer relationship is "more confidential than the attorney-client privilege."
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