Comcast, Sony to open joint retail store

PHILADELPHIA (AP) - March 15, 2009 The cable TV operator and the electronics company will use the store to showcase new technologies and products.

/*Sony*/ StyleComcast Labs will be in the /*Comcast Center*/, the newest skyscraper in Philadelphia and headquarters of the nation's largest cable operator.

It will show off such things as home broadband equipment that would enable people to surf at 100 megabits per second. That's roughly 17 times the average speed of cable broadband. Comcast plans to roll out service that fast by year's end.

Sony will display a new TV running Comcast's TV interface. It uses Tru2way, which is software that cable providers are rolling out to standardize their systems so the same set-top box can work with any cable operator. The store also will sell Sony PlayStations, laptops, cameras and camcorders.

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